playvertise
Marketing technology / gamification · 2025
Branded games from a brief, with AI doing the heavy lifting
playvertise turns brands into games people play on trade-show screens, shop windows, DOOH networks and phones. In an ongoing engagement since 2025, we built the bilingual marketing site, the GameHub game front end and the AI that generates branded game variants.
The challenge
Every campaign needs a game that looks and feels like the brand. Building each one by hand does not scale past a handful of clients, and the product is hard to explain in text across 30+ mechanics and two languages.
What we did
AI game generation: a brief goes in and a branded variant of an existing game comes out. AI-generated assets let the team morph a proven game into a new look without redrawing it. The GameHub front end is where clients browse, try and launch games. A Next.js marketing site in German and English, built on real campaign footage, ends every page in the same two actions: try a game or book a demo.
Stack: Next.js, React, TypeScript, i18n routing (DE/EN), LLM-driven game generation, AI-generated game assets
Outcomes
- Game templates in the library
- 30+
- Languages shipped
- 2 (DE/EN)
- Ongoing engagement
- Since 2025
Have something in mind?
Send a short brief or book a 20-minute call. We reply within one working day.