A 3D anamorphic billboard spot for Sprite Lemon Mint

A 3D anamorphic animation for a corner LED display: the can, ice and citrus break out of the screen frame.

Animation

The challenge

Land the illusion for a camera at street level, keep brand colour and type exact, and loop short enough to run between paid slots.

What we did

Scene modelled and animated in 3D with a camera matched to the billboard's corner geometry, physically based materials for can and condensation, composited and graded for a high-brightness LED panel. Delivered as a seamless loop plus a social cut.

Stack: After Effects compositing, Corner-LED anamorphic camera setup

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